商品敘述：

Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China''s largest social networking service provider with several of the largest social networking applications in the world, and China''s favorite Internet portal. It was challenging Alibaba''s Alipay as the leader in online payments systems, and it had established strategic relationships with many service providers to help exploit new opportunities in online-to-offline (O2O) services and leverage its huge user base in e-commerce and search. However, there was no room for complacency. Competition from the other big local Internet companies such as Baidu and Alibaba was fierce, and there were always thousands of start-ups looking to enter the sector. Founder and CEO Ma Huateng ("Pony" Ma) remarked, "In America, when you bring an idea to market you usually have several months before competition pops up, allowing you to capture significant market share. In China, you can have hundreds of competitors within the first hours of going live. Ideas are not important in China-execution is.

涵蓋領域：

Business growth;Business history;Computers and mobile devices;Digital marketing;Diversification;Emerging markets;Globalization;Innovation;Internet;Investment management;Mobile and wireless technology;Multinational corporations;Organizational change;Organizational structure and design;Search engines;Web and mobile applications

相關資料：

Case Teaching Note, (5-718-457), 14p, by John R. Wells, Gabriel Ellsworth

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